essentials-demi
The Demi collection reemerges in a blend of tactile and visual elegance. With exciting silhouettes manifesting in new
colourways, it encapsulates a vibrant reimagination of time-tested elements with subversive twists, making each piece a
statement of individuality.
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The Demi Bag
The Demi bag is presented in a variety of hues to underscore its enduring charm and adaptability. Signalling a step
towards a multi-faceted future, the line-up is now expanded to a kaleidoscopic range of eight colours, each with its own
distinct vibe—made to suit any aesthetic.
In terms of design, the collection sticks to its roots with its approach to tailored construction, blending innovative
design with functionality and durability, with minimalist accents enhancing a bold yet refined aesthetic. The
transformative feature of the soft embossed calf leather allows the bag to be shaped to how you like it, with the blend
of material and proportion allowing the silhouette to be structured according to the wearer’s demands.
Shoulder Bag
Characterized by innovative proportions, matte-finish texture, and striking yet cool silver-tone hardware, the
body-friendly design takes on oversized dimensions catered for modern life. Crafted to accompany the wearer from day to
night, effortlessly transition between work, leisure, and everything in between.
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Presenting the newest Demi Mini in a range of exciting colourways, because good things come in small packages. A focal
style of the season and a must-have in everyone’s wardrobe—the embodiment of the mini bag phenomenon showing no signs of
slowing down.
Proposing new takes in modern forms, the Demi Mini represents the latest innovation in the Demi line-up. Inspired by the
growing preference for streamlined, smaller designs in everyday wear, this latest incarnation in a chic mini form offers
the perfect companion for only the essentials, blending functionality with style.
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Hobo Bag
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Combining a nonchalant, freeform material with structured construction and distinct lines, sophistication is seamlessly
added to the hobo bag. Featuring an elegant silhouette that is at once timeless and modern, this design is elevated by
whaleback cufflinks and studded accents, which highlight its refined aesthetic with a touch of understated opulence.
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The Demi, seen through the eyes of those who live it. From the streets to your feed, this is fashion in real-time—no
runway required. It’s about raw moments, unfiltered attitude, and keeping it real. Forget fitting in; authenticity is
about dynamic expression, driven by those who wear it and fuelled by a community that breaks the mould.
For You, By You
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Published on 27 May 2024