Sihanouk Boulevard Transformed:
PEDRO’s Flagship Store Unveiled
On Saturday, 14th December, the heart of Sihanouk Boulevard was transformed as PEDRO arrived in
Cambodia with
unparalleled style, marking the opening of its flagship store. The event drew fashion’s finest, with
guests and friends
of the brand – including
Davika Hoorne, Hirunkit Changkham, and Shin Yubin – arriving
in full force to celebrate a night that was
destined to be unforgettable.
The 243-square-meter space, meticulously curated and impeccably assembled, embodies PEDRO’s
signature fusion of
contemporary design and cultural consciousness. The store is a living reflection of Cambodia's rich
architectural
history, amplifying the country's historic properties while staying true to the brand’s DNA.
Traditional elements meet
refined modern touches, creating a dialogue between the past and the future, where every detail is
carefully considered.
A visual highlight of the store is the installation art created in collaboration with Montreal-based
Khmer artist FONKi.
The artwork, a modern reimagining of traditional kbach motifs through a graffiti-inspired lens,
brings a sense of rhythm
and fluidity to the space. Fusing urban expression with cultural symbolism, it balances Cambodia’s
heritage with the
vibrant energy of Sihanouk Boulevard, grounding the store in its local context while projecting a
progressive vision.
The celebration unfolded in a space where fashion, culture, and creativity converged. As libations
flowed generously and beats filled the air, attendees were immersed in the latest PEDRO collections.
Signature designs, embodying the brand’s sharp, elegant aesthetic, were on full display, inviting
all to discover what lies ahead for PEDRO’s journey in Cambodia.
Discover Flagship Exclusive - The Jatte Bag
Meet the Jatte
Now reimagined in an exclusive metallic blue and dropping with our flagship opening. Blending
contemporary design with cultural heritage, this bold remix makes for the ultimate essential that
doesn’t just carry—it elevates.
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Discover Design Story
PEDRO’s new flagship store in Sihanouk Boulevard reimagines retail design by seamlessly merging
historical influences
with contemporary concepts. The layout skillfully balances geometry—lines, curves, and
angles—creating a dynamic
environment that reflects both local traditions and global design trends. This fusion of past and
present resonates with
the vibrant energy of Sihanouk Boulevard, while paying homage to Cambodia’s architectural legacy.
Embracing an open-plan layout, the space is divided by soft, organic curves that enhance both
functionality and visual
appeal. Modular design elements allow for versatile configurations, ensuring adaptability for
various events and
displays. Fixtures and fittings blend harmoniously with the environment, supporting a sleek,
minimalist aesthetic. This
approach speaks to modernist principles while remaining grounded in timeless elegance.
The store merges the grandeur of neoclassical architecture with the sleekness of modernism. Glass
and reinforced
concrete create a bold, yet grounded, effect, evoking a sense of futurism. Inside, historical
elements like stucco walls
and herringbone wood floors contrast with sculptural furniture and contemporary artworks. This blend
invites visitors to
envision how traditional architectural elements might evolve in the future.
Step into a space where history and progress collide in perfect harmony. Clean lines, open spaces,
and soft curves come
together to create a fluid, seamless experience. Every corner tells a story of transformation, where
the past meets the
present and the future unfolds. It’s a place where new ideas take shape, offering a fresh
perspective on how design can
influence what’s to come.
Elevation
This striking sculpture, crafted by FONKi in collaboration with PEDRO, draws inspiration from the
intricate Kbach
ornaments found in the ancient temples of Angkor, seamlessly blending them with FONKi’s vibrant
graffiti aesthetic. The
three distinct levels of the sculpture symbolize the interplay between modernity and ancient Khmer
art, representing a
continuous journey of elevation and growth. Influenced by the rich heritage of Khmer art, the
dynamic energy of street
culture, and the thriving spirit of contemporary Phnom Penh, ‘Elevation’ captures the essence of a
city in constant
transformation.
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Discover Flagship Exclusive - The Jatte Bag